Lulu: The Application That Assists Women Make Smarter Dating Choices

TL;DR: If you’ve ever desired you might test the inventors you date, or perhaps the guys you-know-who would make good dates, as you examine restaurants, next Lulu is going to make all of your current dreams become a reality. While the first-ever application for females, Lulu is using the lead in this market, assisting women create wiser relationship decisions and guys come to be better daters.

From Amazon to Yelp, we’re in a global where people love to review situations. Every person can not wait to talk about their unique viewpoint regarding their most recent food and/or last apartment they lived-in, exactly what concerning newest guy they continued a date with?

Really Lulu is the best retailer for doing exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social network that offers females the opportunity to rate the guys they date, advise date-worthy guys and show individual experiences with countless additional similar ladies.

It’s like talking to your very best friend

Chong and Schwartz had gotten the theory for Lulu after Chong had a memorable all-girls brunch knowledge. From exchanging stories about jobs to valentine’s programs, she desired she could bottle that sense of camaraderie and put it to good use.

In 2013, that vision became an actuality by means of Lulu, a place in which women can feel secure whenever speaking about their particular really love everyday lives.

Director of advertising Deborah Singer stated this has been quite a while coming for an application along these lines on the market, especially with referrals being popular in other areas of existence.

“Women today get suggestions about everything in their unique physical lives… and yet we do not get strategies for some thing as important as interactions and times,” she mentioned. “We think’s a really vital region for females to-be updated and get info [about] in order to truly make wiser decisions on their own.”

Whether it is standing men they will have eliminated completely with, suggesting top-notch men to many other users or producing buddy associations, Lulu made a significant impact.

“i believe we are bringing a new information level towards the online dating space,” Singer stated. “Dating is a thing that does not have that details covering, and in addition we see our selves as getting details to this industry.”

Lulu shines off their programs because Chong and Schwartz, plus everybody in the team, let their unique characters shine through, giving off that sense of speaking with a truly great gf.

Relating to Singer, Lulu is specially preferred among college ladies, that happen to be in a internet dating planet and tend to be wanting feminine buddies to attend for referrals regarding the men they may be satisfying on campus.

Lulu additionally leaves the confidentiality and protection of its users 1st. The app makes use of Twitter to confirm gender, age (no one under 17 is actually allowed to join) and friends groups.

But try not to believe males aren’t permitted inside girls club

In May, Lulu allowed dudes to start out using the application should they had been interested in getting evaluated.

Male consumers can easily see their particular overall score and which hashtags women can be utilizing to explain all of them, like “#AlwaysDelighted” or “#WearsEdHardy.”

Nonetheless also can access information that shows how women rank them on attributes particularly laughter, kissing abilities and much more.

Lulu’s editorial group also offers dudes specialized articles that provide matchmaking advice for the certain specified areas they want enhancement in.

Females can ask the males their opinions on various subjects, including rectal intercourse or producing a consignment.

At this point more than 1 million men have actually accompanied, with a typical analysis getting a seven, and some also look at the application 3 x each and every day.

“We saw there ended up being a genuine desire for food from men to type of get analytics as to what women happened to be claiming about them,” Singer stated. “our very own objective will be really assist men enhance. Just like you would use Bing Analytics in your web site to improve it, this is exactly form of Google Analytics for dudes.”

Generating a safe, positive atmosphere for all

Unlike web sites like Yelp or TripAdvisor, Lulu doesn’t allow ladies to publish open statements inside their evaluations.

Ladies are given multiple-choice options when evaluating the guys and various other women can agree or differ making use of the analysis, which Singer said promotes a confident environment but additionally keeps the reviews from becoming unnecessarily mean.

“We’re rating individuals – we are rating dudes. We all know that this is actually a painful and sensitive and provocative thing to-be doing, and we also would like to do it in a thoughtful means plus a constructive method,” she said. “We heard from very start from ladies which they did not desire to be part of anything mean, so we decided this particular format would maintain that environment.”

Lulu use that same structure down the road whenever growing to many other common verticals like charm, travel or business.

“you want to visit a place where ladies are going to Lulu and it’s really type of their particular primary destination for getting information off their women,” Singer mentioned. “We’re actually centered on the product and continuing to build strategies to assist women discuss further and acquire tips.”

If you’re ready to unleash your girl talk, download Lulu (100% free!) during the software shop or Bing Enjoy.